£75 grand in 'visualising' and 'brand extension' fees and this is what Bryan and his wanky bunch at Wolff Olins have come up with...
Bryan said it was 'hyper-modern' to appeal to the myspace generation and that the images of policemen and stuffy older figures of authority was 'post-ironic'.
Rubbish!
It's a sad, pathetic red number being held by some thinning hair geriatrics. Hardly £75k worth of the best brand designers in the country.
I didn't get to be the youngest (and most talented) TV Channel controller of his generation without spotting when I'm getting bullshitted.
(Mind you perhaps I should have known better. After all the Wolff Olins gang were behind this debacle.)
Have ordered the 22 Immutable Laws of Branding from Amazon.
I'm sure I can do a lot fucking better than these re-branding media wankers.
5 comments:
I was under the impression that 3 was just going to be 2 but 1 hour later.
Show your working.
TVC, why's the 6th floor so quiet today? Has everyone already been chopped??
They're closing the borders at Gray's Inn Rod!
Is the 3 in the pic a bit broken in the middle?
tvc - not funny - you have to try harder! we want gossip from the mothership in wood lane!
You are our pathway to the heart of the doughnutters.
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